E-commerce giants Alibaba and eBay, as well as private equity firm CVC Capital Partners are reportedly interested in bidding for Allegro, the largest auction website in Central and Eastern Europe, according to a report by Reuters.

Polish-based Allegro was purchased in 2008 by South Africa’s Naspers.

The value of the deal is estimated to be worth some EUR 2-3 billion (USD 2.2-3.3 billion), market experts quoted by Reuters said.

“Allegro is a ready-made entry not only to Poland, but also the region,” a market source told the agency.

“Strategic bidders eBay and Alibaba will be hard to beat in the race, with Alibaba looking better positioned from the anti-monopoly point of view.”

Allegro operates in the Czech Republic and Germany.