Poland’s nation brand 23rd in global ranking

Poland’s nation brand value has grown 14 percent to USD 654 billion since last year, in a global annual survey carried out by consultancy firm Brand Finance, according a report.

The country remains the 23rd most valuable national brand in the world, and the 7th in the European Union, Poland’s PAP news agency reported.

The survey is based on data acquired from the International Monetary Fund, the World Economic Forum in Davos and the fDI Intelligence foreign direct investment website. The study also takes in factors such as trade of goods and services, investment potential and quality of life.

This year’s ranking was headed by the United States (USD 26 trillion), China (12.8 trn) and Germany (5.1 trn), according to the survey.

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