Using ‘just walk out’ technology to end queues, Amazon Go fires a warning to the high street. Amazon will open its first checkout-free grocery store to the public on Monday, moving forward with an experiment that could dramatically alter bricks-and-mortar retail.
The Seattle shop, known as Amazon Go, relies on cameras and sensors to track what shoppers remove from the shelves, and what they put back. Cash registers and checkout lines become superfluous: customers are billed after leaving using a credit card on file.
To start shopping, customers must scan an Amazon Go smartphone app and pass through a gated turnstile.
If someone passes back through the gates with an item, his or her associated account is charged. If a shopper puts an item back on the shelf, Amazon removes it from his or her virtual cart.
For grocers, the shop’s opening heralds another potential disruption at the hands of the world’s largest online retailer, which bought the high-end supermarket chain Whole Foods Market last year for $13.7bn (£9.9bn).
Amazon did not discuss if or when it would add more Go locations, and reiterated that it had no plans to add the technology to the larger and more complex Whole Foods stores.