A Polish-language version of e-commerce giant Amazon’s German online shopping website Amazon.de was launched on Wednesday.
The new version of Amazon.de has more than 100 million products and Polish-language customer service.
It also promises to add more Polish product descriptions daily and offer more Poland-made goods.
Previously, Poland-based buyers shopping on Amazon ordered from the German-language website.
Amazon’s Ben Howes said the website is expected to draw more buyers and distributors from Poland.
Howes told the PAP news agency that Poland is “an important country” for the company, and that the move into Poland “is not associated with the activities of the competition”, local or international.
He said that the company is focusing “primarily on consumers”, and that the issue of market share is “not a priority issue”.
Amazon has been in Poland since 2014. It has three logistics centres located in the country’s west and southwest and offices in Gdańsk, in Poland’s north, and Warsaw.
Amazon employs 5,500 people on a permanent basis and has invested PLN 3 billion (USD 760 million, EUR 690 million) in Poland.
The Polish-language service of Amazon.de has been launched just five days after Poland’s most popular auction site, Allegro, was sold to a group of private equity funds for USD 3.25 billion.
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