In the coming years, the development strategy of Platforma Mediowa Point Group will mainly focus on:
Machina brand will serve as the basis for creation of Internet television, website and radio. Reputation of “Machina” brand will help arouse interest in new channels among the existing readers of the magazine and it will provide support in promoting the events and topics discussed in the magazine. At the same time, basing such a large-scale venture on Machina brand will lead to further strengthening of its position on the domestic market.
Multimedia content resources of Machina TV will be available via various distribution channels, such as traditional television (cable, satellite), Internet TV, Machina.pl website, mobile phones. Radio programs and broadcasts produced by the company will be broadcasted by other radio stations having local and Poland-wide reach. Machina.pl website will gather content related to music, popular culture and life-styles created on the basis of current resources and archive materials of “Machina” magazine, and they will be subsequently developed in cooperation with the users, according to similar principles as in the case of Wikipedia.org project.
The development strategy anticipates making Platforma Mediowa Point Group S.A. one of the leaders in the field of providing media and entertainment content. Provision of attractive film content from the archives of “Film” magazine will serve this purpose. In combination with musical archives of “Machina”, these resources will make up a unique multimedia content database for a fast expanding Internet, mobile and premium SMS market. The company is also planning to improve the profile of the magazine and enrich the brand with new thematic supplements.
Moreover, there are plans to complete the package of existing publications with a sports magazine.
Due to the plans of expanding its product offer, Platforma Mediowa Point Group anticipates the extension of educational products through development of Sporootym guides, commencing publication of quarterly book guides and development of multimedia publications.
Company’s potential in the field of new media will be developed through concentrating traffic from search engines and context forwarding. Thanks to the content provided by editorial teams of all magazines under PMPG and contribution of users, the company will create the largest content database regarding areas searched the most in the web by the users (media and entertainment guides). It will especially include content related to stars, movies, fashionable places, i.e. anything currently promoted on TV, by outdoor advertising or on the radio.
PMPG’s strategy also anticipates the creation of multimedia content database – the central archives that will facilitate both the exchange of information between particular editorial teams and the entire process of content creation for all media. In order to optimize income from content distribution, the company is planning to archive the entirety of its resources, including but not limited to archive materials of “Film” magazine written over 60 years ago and 10-year-old archives of “?dlaczego” magazine. Beside functionalities related to archives and content search, the archives will also be equipped with work-flow functionality supporting the emergence of content. Additional strenght of implementing this type of solution will be the possibility to provide PMPG content to business customers according to the principles of a news agency or access to the archives.
Due to the constantly increasing interest in multimedia content on the Internet, another important area will be the production of such content (especially of video content) and its distribution on Internet and via mobile phones, and subsequently – after launching Machina TV – also on television.
On the basis of the company’s own resources and resources of the acquired OZON Media, a citizen journalism website will be created based on OhmyNews – the most popular news site which, owing to the use of networking tools, is entirely created by web users.
A fast growing market of electronic licence for educational publications serves as the perfect enrichment of PMPG’s offer of educational products. It includes book guides on learning techniques, job search, career development, selection of professional practice and courses, foreign language learning, guides on DVD or e-learning courses. Platforma Mediowa Point Group in a relatively short time may occupy over 80% of this market. Extension of activity in this respect will be based on the already established on the market position of a student magazine “?dlaczego” and korba.pl website.
Natural enrichment of the advertising offer of Platforma Mediowa Point Group, apart from the newspapers, new media and television, will be external carriers. The company is planning to develop a unique, Poland-wide network of premium advertising media (outdoor and indoor), especially through takeovers.
PMPG SA uses the HUGIN international IR and PR news distribution platform.
- extending its strong media brands, also by their extension onto new areas of use,
- presence in new media – by takeovers and organic development,
- development of advertising and marketing services with the use of new technologies and the synegry between traditional advertising and advertising via new communication channels,
- development of the Capital Group through takeovers.
Media activities
Platforma Mediowa Point Group is planning to expand its media portfolio with the help of the already developed brands, such as “Machina”, “?dlaczego”, “Film” or korba.pl. Currently, these brands are well recognizable and they have a clearly determined target group – therefore it is possible to develop projects on their basis, without incurring additional expenditure related with launching of a new brand.Machina brand will serve as the basis for creation of Internet television, website and radio. Reputation of “Machina” brand will help arouse interest in new channels among the existing readers of the magazine and it will provide support in promoting the events and topics discussed in the magazine. At the same time, basing such a large-scale venture on Machina brand will lead to further strengthening of its position on the domestic market.
Multimedia content resources of Machina TV will be available via various distribution channels, such as traditional television (cable, satellite), Internet TV, Machina.pl website, mobile phones. Radio programs and broadcasts produced by the company will be broadcasted by other radio stations having local and Poland-wide reach. Machina.pl website will gather content related to music, popular culture and life-styles created on the basis of current resources and archive materials of “Machina” magazine, and they will be subsequently developed in cooperation with the users, according to similar principles as in the case of Wikipedia.org project.
The development strategy anticipates making Platforma Mediowa Point Group S.A. one of the leaders in the field of providing media and entertainment content. Provision of attractive film content from the archives of “Film” magazine will serve this purpose. In combination with musical archives of “Machina”, these resources will make up a unique multimedia content database for a fast expanding Internet, mobile and premium SMS market. The company is also planning to improve the profile of the magazine and enrich the brand with new thematic supplements.
Moreover, there are plans to complete the package of existing publications with a sports magazine.
Due to the plans of expanding its product offer, Platforma Mediowa Point Group anticipates the extension of educational products through development of Sporootym guides, commencing publication of quarterly book guides and development of multimedia publications.
New media
In relation to the dynamic expansion of the market of Internet advertising, Platforma Mediowa Point Group intends to considerably strengthen these lines of its business and enrich it with new undertakings. The Group anticipates building new websites or improving the existing ones in respect of the highest advertising expenditure: culture, film, music, sport and education.Company’s potential in the field of new media will be developed through concentrating traffic from search engines and context forwarding. Thanks to the content provided by editorial teams of all magazines under PMPG and contribution of users, the company will create the largest content database regarding areas searched the most in the web by the users (media and entertainment guides). It will especially include content related to stars, movies, fashionable places, i.e. anything currently promoted on TV, by outdoor advertising or on the radio.
PMPG’s strategy also anticipates the creation of multimedia content database – the central archives that will facilitate both the exchange of information between particular editorial teams and the entire process of content creation for all media. In order to optimize income from content distribution, the company is planning to archive the entirety of its resources, including but not limited to archive materials of “Film” magazine written over 60 years ago and 10-year-old archives of “?dlaczego” magazine. Beside functionalities related to archives and content search, the archives will also be equipped with work-flow functionality supporting the emergence of content. Additional strenght of implementing this type of solution will be the possibility to provide PMPG content to business customers according to the principles of a news agency or access to the archives.
Due to the constantly increasing interest in multimedia content on the Internet, another important area will be the production of such content (especially of video content) and its distribution on Internet and via mobile phones, and subsequently – after launching Machina TV – also on television.
On the basis of the company’s own resources and resources of the acquired OZON Media, a citizen journalism website will be created based on OhmyNews – the most popular news site which, owing to the use of networking tools, is entirely created by web users.
A fast growing market of electronic licence for educational publications serves as the perfect enrichment of PMPG’s offer of educational products. It includes book guides on learning techniques, job search, career development, selection of professional practice and courses, foreign language learning, guides on DVD or e-learning courses. Platforma Mediowa Point Group in a relatively short time may occupy over 80% of this market. Extension of activity in this respect will be based on the already established on the market position of a student magazine “?dlaczego” and korba.pl website.
Marketing and advertising
Developing new media projects involves specific programming and marketing competence. This competence of Platforma Mediowa Point Group is represented by two entities: AdMobile Sp. z o.o. specializing in adjusting website content to its viewing on mobile phones and Point On-Line (online agency) specializing in website construction. Due to the fact that the future of mobile websites and regular websites appears to mean their integration, Platforma Mediowa Point Group integrates both entities into one that will combine both types of competence under the name Agencja Full Interactive (AFI).Natural enrichment of the advertising offer of Platforma Mediowa Point Group, apart from the newspapers, new media and television, will be external carriers. The company is planning to develop a unique, Poland-wide network of premium advertising media (outdoor and indoor), especially through takeovers.
PMPG SA uses the HUGIN international IR and PR news distribution platform.
